Top Rising Stocks To Own For 2015

Top Rising Stocks To Own For 2015: Honda Motor Company Ltd. (HMC)

Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Its motorcycle line consists of business and commuter models, as well as sports models, including trial and moto-cross racing; all?terrain vehicles; personal watercrafts; and multi utility vehicles. The company also produces various automobile products, including passenger cars, minivans, multi-wagons, sport utility vehicles, and mini cars; and power products comprising tillers, portable generators, general-purpose engines, grass cutters, outboard marine engines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers and lawn tractors, home-use cogeneration units, and thin film solar cells for home, public, and industrial uses. In addition, it sells spare parts and provides after sales services are through retail dealers, as well as offers retail lendin g and leasing to customers, and wholesale financing to dealers. The company was founded in 1946 and is based in Tokyo, Japan.

Advisors' Opinion:

• [By Damian Illia]

  As we can see, Honda Motor Co (HMC) has a lower ROE than Toyota. But for those seeking for a great ROE, the option should be Ford (F).

  Final Comment

• [By Dan Caplinger]

  Is the substitution effect real?
  The idea that people respond to price changes is a fundamental axiom of economics. Businesses rely on that effect to attract new customers. For instance, U.S. automakers Ford (NYSE: F  ) and General Motors (NYSE: GM  ) struggled throughout the early and mid-2000s, as Japanese rivals Toyota (NYSE: TM  ) and Honda (NYSE: HMC  ) built better-quality cars that more consumers wanted. In the hopes of retaining customers, Ford and GM offered substantial sales incentives, including rebates! and low-interest financing. The result was that more people bought Ford and GM products than would have under stable prices. Now that Ford and GM's fortunes have reversed and gotten more positive, Japan's automakers are the ones considering ways to attract customers.

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